Advisory
Boardroom
The room that takes founders through the Founder CEO Transition, and keeps them operating as Founder CEOs. A room of founders on the same journey, some ahead, some behind, who prepare properly, commit in front of each other, and follow through.
Chaired by Danny Wicks
What to expect
Invite-only advisory
A curated board of founders and operators assembled around your highest-stakes decisions.
Hot-seat problem solving
Put your biggest challenge on the table and get direct, experienced counsel - not vague opinions.
Structured frameworks
Every session runs on the TUF standards, so you leave with clarity and a plan, not just conversation.
Radical accountability
Peers who hold you to the standard you set for yourself, meeting after meeting.
The journey
The Founder CEO Transition
- 1The first 90 days
Stability
From chaos to stability. The focus is set, the noise is cut, and a basic rhythm and accountability are in place. You are no longer making every decision in the eye of the storm.
- 2Months 3 to 12
Structure
The structure, people and numbers for the next stage get built and start working. Right people, right roles, held to account. You lead through a rhythm and see the business through data.
- 3Year two onwards
Scale
You operate as a Founder CEO. The business grows at pace without you in the middle. The work becomes the next level of complexity, and the choice of destination is yours.
The standard
Held by the members for each other, not by Danny. You show up. You prepare. You commit in the room, and you deliver. What is said in the room stays in the room.
The value of our room
- £2,250 + VAT
- Per month, twelve month minimum term
- 20 members
- A curated room, capped, apply to join
Your year in the room
- 6
- Boardroom Daysa year
- 6
- Implementation Sessionsa year
- 4
- Quarterly reviews with Dannya year
What members say
2x in 12 months
“We doubled our revenue in 12 months and put an org chart in place that gave me confidence and clarity in the future.”
2x and growing
“Danny helped me with the confidence to step back from being involved in every decision, empower the leadership team and focus on creating accountability rather than control.”
4x
“Danny's influence on how WillU is structured has been huge. It has allowed us to scale faster in a more secure way.”
50 years
“I have been to countless peer group meetings and Boardrooms. This was by far the best.”